Who is the CEO of Kidz Bop in 2023?



In the realm of family-friendly entertainment, Kidz Bop has emerged as a powerhouse, capturing the hearts of children and parents alike with its catchy covers of popular pop songs. This musical phenomenon, made up of talented young performers aged between nine and 12 years, has led many to wonder, “Who owns Kidz Bop?” In this article, we delve into the history, ownership, and leadership of Kidz Bop, uncovering the true story behind this multi-million dollar company.

The Rise of Kidz Bop

With the surge in demand for content suitable for families and children, Kidz Bop took center stage. Established in 2001 by Razor and Tie co-founders Craig Balsam and Cliff Chenfeld, the group rapidly gained traction with its family-friendly covers of popular hits. By skillfully removing adult themes from songs and infusing them with children and family-friendly energy, Kidz Bop has not only secured a spot in the Billboard Hot 100 but also expanded its offerings to encompass merchandise, music videos, live tours, and talent competitions.

Ownership: Razor & Tie and Concord Music

To answer the burning question of who owns Kidz Bop, one must look to the music industry giants Razor & Tie, known as RT Industries. A renowned independent music label, Razor & Tie has a legacy of creating a diverse range of musical content, including biopics, movie musicals, animations, and documentaries. Concord Music, a prominent player in the music scene, acquired Razor & Tie in 2018, solidifying its ownership of Kidz Bop.

CEO and Leadership: Sasha Junk

Who is the CEO of Kidz Bop in 2023? At the helm of Kidz Bop’s leadership is Sasha Junk, who assumed the role of Chief Executive Officer in 2020. A graduate of the University of North Carolina, Junk brings a wealth of experience to the table, with a background in International Relations and Communication Studies. Prior to her tenure at Kidz Bop, Junk held pivotal positions such as Classic Media’s Global Head of Publicity and managing director at Morris + King Company.

Under Junk’s guidance, as the CEO of Kidz Bop, significant brand alliances have been forged, catapulting the group’s reach to new heights through partnerships with notable companies such as Dollar Car Rental, Subway, and Mattel. Junk’s leadership has played a pivotal role in Kidz Bop’s continued success, as she strategically navigates the company towards innovative ventures and growth.

Dispelling Misconceptions: Elise Ecklund

In the ever-connected world of the internet, misconceptions can arise swiftly. Such was the case when an erroneous internet search briefly suggested that YouTuber Elise Ecklund was the CEO of Kidz Bop. However, it’s important to clarify that Elise Ecklund has never held this position. In a lighthearted moment, she joked about owning the multi-million dollar company after an erroneous internet search suggested that. She tweeted, “Apparently I own a multi-million dollar company”, sparking a fleeting surge of misinformation. Ecklund, a talented musician in her own right, is celebrated for her music-related content and her prowess with the guitar and ukulele.


In the heart of the music industry, where family-friendly entertainment thrives, Kidz Bop shines as a beacon of creativity and youthful exuberance. Razor & Tie’s journey, culminating in its acquisition by Concord Music, has shaped Kidz Bop into the powerhouse it is today. Under the leadership of CEO Sasha Junk, the brand continues to redefine family-centric entertainment and forge strategic partnerships. So, the next time the question “Who owns Kidz Bop?” arises, you can confidently share the story behind this musical phenomenon and its dynamic leadership.

Follow us on Twitter @ReporteraNews for more updates.


Exit mobile version